Social media is about more than just apps and platforms: It’s a digital environment that’s clearly reshaping the world of marketing. Platforms such as TikTok, Instagram, Facebook, and YouTube are the arenas where your brand can truly connect, engage and grow with your audience.” – Forbes
As we enter 2023, it’s time to explore new strategies that will help you stand out in a crowded digital landscape.
In this article, we’ll share five breakthrough social media advertising strategies that will help you connect with your audience on platforms like TikTok, Facebook, Instagram, and twitter, and drive business growth.
1. Embrace TikTok Marketing
TikTok is the new social media marketing sensation that has taken the world by storm since its launch in 2016. Here are some reasons why TikTok is the hottest social media platform right now and why it’s only going to get bigger in 2023:
- TikTok has over 1 billion monthly active users, making it one of the biggest social media platforms in the world.
- TikTok has been downloaded over 3 billion times, and it was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone. [Investopedia]
- TikTok is the most engaging social media app, with an average session length of 10.85 minutes
If you are utilizing social media advertising to market to Gen Z audiences, you can’t afford to miss the boat on TikTok marketing, it’s the future!
2. Don’t Just Post, Interact!
Tired of hearing it every now and then?
It almost makes you say “But what is interactive content?” Well, giddy up your jaded attention span and read this:
Interactive Social Media content is like a magical way of engaging with things on the internet. You know how sometimes you watch a video or look at pictures, and that’s it? You just watch and look, and there’s nothing more to it. But interactive content is different. It’s like a whole new world of fun and excitement!
For example, have you ever seen those online quizzes that ask you questions and give you answers? They’re interactive! You get to participate and make choices, and the content responds to what you do. It’s like having a conversation on the internet.
Studies have shown that interactive quizzes and polls receive an average click-through rate (CTR) of 50%, which is much higher than traditional CTRs.
So the next social media marketing strategy you create, make sure to include interactive content such as games, puzzles, quizzes, or even virtual reality experiences.
3. Social Media Advertising Vs Product Placement
Consumers have advertisement fatigue, and those with means that can afford to opt out of ads, do so (sorry media buyers!).
But that won’t stop a brand from stealing their attention! Instead of spending their budget on social media advertising, world-class brands take a step further toward Product Placement.
What is Product Placement?
Product placement is like a secret agent, sneaking into your favorite movies, TV shows, and even personal videos to promote products to large audiences. It’s a way for companies to get their products seen by millions of people without being too pushy. Product placement is also known as “embedded marketing” or “embedded advertising,” and it’s typically found in movies, television shows, personal videos, radio, and live performances.
If you have watched GOT, you will remember this scene. (But we can’t say for sure if it was a mistake or an intentional product placement by StarBucks 😉 )
4. Leverage Social Listening Tools
If you don’t know about Social Listening Tools, they are like secret spy gadgets that help businesses understand what people are saying about their brand.
Just imagine having special glasses that let you see and hear all the conversations about your business happening online!
Social media is already a critically important channel for digital marketers, with more than 4.26 billion people using social media worldwide. That number is expected to eclipse 6 billion by 2027, granting social media serious staying power as an element of all digital marketing efforts.
Social listening tools are software that help businesses monitor and analyze their brand’s activity, specifically conversations online.
Here are some of the best social listening tools available in 2023:
Brand24
Brandwatch
Buzzsumo
Hootsuite
Keyhole
Synthesio
Talkwalker
Audience
PS: As you do this, don’t let negative feedback turn your spikes down. Sometimes, it will help you better your services, other times, you just have to ignore it.
5. Use Video Marketing
The stage is set, and it’s time to take your place in the spotlight!
Video Marketing is a timeless technique that should be a prominent part of your digital marketing strategy.
To date, video marketing remains an invaluable tool for businesses, no matter their size. It’s a gateway to connecting with your audience in ways that go beyond words and images.
Imagine crafting short and snappy videos for your TikTok, Instagram, or Facebook reels, or perhaps longer, more immersive videos for your website. With each video, you have the opportunity to showcase the unique personality of your brand, to let it shine brightly like a star in the night sky.
Video Marketing allows you to:
- Tell Stories
- Evoke Emotions
- Leave a lasting impression
This way, video marketing becomes a bridge that spans the gap between your business and your audience, nurturing a bond that is resilient and enduring.
Take Help from a Digital Marketing Agency
Regardless of your niche, industry, and business size, your success in the digital world depends upon social media advertising.
You need to have a clear advertising strategy, compelling visuals, and great content to ensure that your brand moves in the right direction.
But sometimes, marketing can swell up your expense figures. You need to have highly creative and skilled professionals only to work 1-2 hours a day – but you’ll need to pay them for a whole day’s work.
That’s where a digital marketing company can help. Such companies have graphic designers, copywriters, media buyers, and web designers at their disposal. You can easily sign a contract with a marketing agency to manage and enhance your social media advertising and marketing.
